You’ve seen them: the pop-up ads that offer you a free report or ebook in exchange for an email address. If you’re like me, it’s easy to dismiss these offers as spammy and annoying. But what if I told you that those emails are one of the most effective ways to market your business? The web is full of tips on how content marketing can be used to increase traffic and build your brand name, but today we’ll talk about how giving away something for free can help your bottom line.
One type of content marketing is giving away freebies. Free reports and ebooks can build your business fast by helping you spread your knowledge, establish your expertise and most importantly, collect email addresses for your mailing list. Because, hands down, email marketing is still the most effective method of online marketing.”
Free Giveaways in Order To Build Up The Number Of Subscribers On Your Mailing List
The right lead magnet can help you build an email list faster and easier. But, what is the right type of lead magnet to use? These types of conversion rate optimization strategies involving free giveaways are proven to build up the number of subscribers on your mailing list.
- Lead Magnet Ideas – Free Report, eBook or Video Course
- Interviews with Experts in your Niche
- Webinar Training, Tutorials and Workshops
- Blog Posts from Experts in Your Niche
You should consider what type of medium you want to produce lead magnet content about before beginning production. You’re marketing copy is going to be much more effective if it’s written specifically for that particular audience, so start considering which media would work best for each piece of content.