Marketing is all about making people want to buy your product or service. One way of doing this is by offering a freebie in the form of an enticing bonus. These bonuses can be anything from a sample, a consultation call, or even just a coupon for one month of services. This article will provide you with some ideas on how you can use freebies as part of your marketing strategy and generate more sales while improving customer/client retention!
If you’re selling a product or service, sometimes you can generate more sales by adding on an enticing freebie. Let’s say you provide social media management services for example. If you’re trying to sell a larger package to a client, you could add on a free week of social media management or a free 30-minute consultation call. If it makes sense financially and doesn’t eat into your profits too much, offering freebies as add-ons can really help increase sales and improve customer/client retention!
Think about what’s going to be the most enticing bonus for your audience, then make it available as an add-on. You may find that some clients are willing to pay extra money just so they can take advantage of these offers! Look through trade magazines specifically designed for entrepreneurs in order to see which is the best way to go when selecting a niche market—it will give you plenty of new ideas on how to stand out from the rest of your competition.
The more thorough you are in choosing a niche market, the easier it will be for you to come up with creative freebies and bonuses that can help generate more sales! In order to personalize your offer as much as possible, make sure to ask each client what their biggest fears or questions about social media management would be before coming up with an add-on solution. You want them feel like they’re engaging one-on-one with someone knowledgeable instead of feeling like they have no other choice but to pay for this service without knowing what types of benefits there are beforehand.
It’s important when offering a bonus that it doesn’t eat into your profits too much. If you’re struggling with how to come up with freebie ideas, it may help if you focus on a niche market (e.g., wedding photographers). The easier it will be for you to come up with creative freebies and bonuses that can help generate more sales! In order to personalize your offer as much as possible… Include an example of the type of bonus or incentive offered- “If they sign up by Oct 31st at noon EST”, etc…