Freebies are a great way to attract new customers and build brand loyalty, but they can also be a source of income if you know how to monetize them. Here are the top five ways to make money from your freebies:
Sell Advertising Space
If you offer a physical product as a freebie, consider selling advertising space on the packaging or on the product itself. For example, if you give away free t-shirts, you could sell space on the sleeves or back of the shirt to local businesses.
Collect Email Addresses
Offering a freebie in exchange for an email address is a great way to build your email list. You can then use this list to send newsletters, promotional emails, and other marketing materials.
Once someone has accepted your freebie, they are more likely to be receptive to a paid offer. Consider offering additional products or services at a discounted rate to freebie recipients.
Sell the Freebie
If you offer a digital product as a freebie, consider selling it on a platform like Etsy or eBay. Many people are willing to pay for digital products, especially if they are high quality and useful.
Use the Freebie to Get Traffic
If you offer a freebie as a way to drive traffic to your website, consider using Google AdWords or other paid advertising platforms to promote it. This can help you reach a larger audience and increase the chances of making a sale.
Overall, freebies can be a powerful tool for generating income if you know how to monetize them effectively. By selling advertising space, collecting email addresses, upselling, selling the freebie itself, or using it to get traffic, you can turn your freebies into a profitable source of income.
If you would like to learn more about how to put a system together like this (funnels) we have created a quick course here called Blueprints for Marketing.